I currently work as the Creative Director of UX, brand, graphic and packaging design, managing several projects and creating design solutions for 2 fragrance brands across all digital platforms.
I have 4+ years of industry experience and a passion for creating things!
I currently work as the Creative Director of UX, brand, graphic and packaging design, managing several projects and creating design solutions for 2 fragrance brands across all digital platforms.
I have 4+ years of industry experience and a passion for creating things!
Preview
I currently work as a Lead UX/Brand Designer managing design projects and creating assets and packaging solutions for several products and various digital platforms.
I ensure that our brand stays innovative, relevant, and connected to the latest trends, while prioritizing seamless, user-friendly experiences.
I have 4+ years of industry experience and a passion for creating.
Where you'll see my work
Where you'll see my work
JPMorgan Chase
Next Wave Society
Microsoft
Next Wave Society
NBCUniversal
The Inn
Royal Mirage Parfums
Eternal Love Parfums
Microsoft
NBCUniversal
The Inn
Royal Mirage Parfums
Eternal Love Parfums
Projects
Royal Mirage Parfums (present)
Led website redesign, packaging/branding initiatives, and drove product innovation, digital sales, and social media.
See the live site at: https://royalmirageparfums.com/
Next Wave Society
Next Wave Society
Created Next Wave's logo and visual brand identity.
See the live site at: https://nextwavesociety.org/
JPMorgan Chase
JPMorgan Chase
Developed an Employee Experience Content Dashboard for the JPMC Website team, streamlining content management and improving internal engagement.
View Case Study
Microsoft
Microsoft
Designed and developed an innovative mobile app solution to artist's block.
View Case Study
NBCUniversal
CNBC
Contributed to the design of the first NBC News mobile app 'Search' feature to improve the overall navigation experience.
Career Foundry
Career Foundry
Designed a professional guidance mobile app to aid job-seekers achieve their career goals.
Designed a professional guidance mobile app to aid job-seekers achieve their career goals.
The Inn
Designed a mobile application that categorizes food donations based on type, amount, dimensions, and expiry date.
mySets App
mySets App
Fitness app crafted to inspire individuals towards a physical activity regime tailored to their capabilities schedule, and goals.
Fitness app crafted to inspire individuals towards a physical activity regime tailored to their capabilities schedule, and goals.
FAQ
FAQ
Why UX?
UX Design is the amalgamation of technology and design. It utilizes my proudest skills and achievements from my tech internships and engineering education and pairs it with my natural creative abilities. I enjoy improving experiences for others and leaving them with a tangible product that I've created. Knowing that I've made a real impact is what drives me everyday.
How did you get into UX Design?
Although I studied Industrial Engineering in college, I was always an artist and creative kid from a young age. I enjoyed creating things with my hands and drawing, painting, sculpting and allowing that to take on many forms. As I began to choose a major for college I decided that I wanted to pair my creative skills with a technical background to give me an edge. While in engineering school, I interned for tech companies and this is how I discovered UX Design! I knew this was what I wanted to pursue and am currently on a path to pursing this.
Do you know how to code?
Coding and I have a mixed relationship. I always had a small interest in it and was able to code a mobile app during my Microsoft internship. However, I realized quickly that this requires a lot of patience and an extraordinarily high level of attention to detail that I didn't necessarily see myself doing everyday. However, I do enjoy working with developers and seeing how my designs are feasible and made. I still appreciate coding as a whole and might dabble in this again one day!
Why UX?
UX Design is the amalgamation of technology and design. It utilizes my proudest skills and achievements from my tech internships and engineering education and pairs it with my natural creative abilities. I enjoy improving experiences for others and leaving them with a tangible product that I've created. Knowing that I've made a real impact is what drives me everyday.
How did you get into UX Design?
Although I studied Industrial Engineering in college, I was always an artist and creative kid from a young age. I enjoyed creating things with my hands and drawing, painting, sculpting and allowing that to take on many forms. As I began to choose a major for college I decided that I wanted to pair my creative skills with a technical background to give me an edge. While in engineering school, I interned for tech companies and this is how I discovered UX Design! I knew this was what I wanted to pursue and am currently on a path to pursing this.
Do you know how to code?
Coding and I have a mixed relationship. I always had a small interest in it and was able to code a mobile app during my Microsoft internship. However, I realized quickly that this requires a lot of patience and an extraordinarily high level of attention to detail that I didn't necessarily see myself doing everyday. However, I do enjoy working with developers and seeing how my designs are feasible and made. I still appreciate coding as a whole and might dabble in this again one day!
Why UX?
UX Design is the amalgamation of technology and design. It utilizes my proudest skills and achievements from my tech internships and engineering education and pairs it with my natural creative abilities. I enjoy improving experiences for others and leaving them with a tangible product that I've created. Knowing that I've made a real impact is what drives me everyday.
How did you get into UX Design?
Although I studied Industrial Engineering in college, I was always an artist and creative kid from a young age. I enjoyed creating things with my hands and drawing, painting, sculpting and allowing that to take on many forms. As I began to choose a major for college I decided that I wanted to pair my creative skills with a technical background to give me an edge. While in engineering school, I interned for tech companies and this is how I discovered UX Design! I knew this was what I wanted to pursue and am currently on a path to pursing this.
Do you know how to code?
Coding and I have a mixed relationship. I always had a small interest in it and was able to code a mobile app during my Microsoft internship. However, I realized quickly that this requires a lot of patience and an extraordinarily high level of attention to detail that I didn't necessarily see myself doing everyday. However, I do enjoy working with developers and seeing how my designs are feasible and made. I still appreciate coding as a whole and might dabble in this again one day!
© Ariana's Portfolio
JPMorgan Chase
Next Wave Society
Microsoft