"How might we design a Metallic Fragrance
Collection that resonates with Gen Z
consumers?"

Role: Product Sleeve + Packaging Designer

Overview

Designed and helped ideate/create the RM Metallic Collection from start to end with Royal Mirage's CEO.

Royal Mirage Website: https://royalmirageparfums.com/
Royal Mirage Instagram Handle: @RoyalMirageParfums

Royal Mirage Amazon: RoyalMirageParfumsAmazon

Tools

My Role/Responsibilities

I was responsible for designing and prototyping the folding carton and sleeve packaging for our RM Metallic Collection of Eau de Toilettes, a project that required blending both functionality and elegance to reflect the luxurious nature of the fragrance line.
I developed a series of prototypes that balanced premium aesthetics with practical design elements, ensuring both protection and visual appeal for the product.
As we transition to launching the Eau de Parfums within this collection, the packaging is being reimagined to provide a more lasting impression.
The Eau de Parfums offer a deeper, more enduring scent experience, so the packaging will be enhanced to match this longevity.
We're refining the design to emphasize the richness of the fragrance while still maintaining the signature sleek, metallic look that defines the RM Collection.
The goal is to ensure that the packaging not only looks sophisticated but also reflects the enhanced quality and lasting impact of the Eau de Parfum.

Stakeholders

USA Customers

International Customers

Gen Z Consumers

Below are images from the early prototyping stages of the RM Metallic folding cartons and sleeves that I designed!

Phase 1: I initially created the prototypes, then refined the designs using Adobe Illustrator and Photoshop.

Phase 2: I coordinated photography to be shot and created for the Metallic line and images from these shoots are pictured below.

Phase 3: I generated graphics and some AI-generated content with MidJourney, some of which are also displayed below using the photography we received.