How might we create a metallic sleeve
that aligns with the metallic fragrance bottle +
collection and resonates with Gen Z?
Role: Product Sleeve + Packaging Designer
Overview
Designed and helped ideate/create the RM Metallic Collection from start to end with Royal Mirage's CEO.
Royal Mirage Website: https://royalmirageparfums.com/
Royal Mirage Instagram Handle: @RoyalMirageParfums
Royal Mirage Amazon: RoyalMirageParfumsAmazon
Tools
My Role/Responsibilities
RM Metallic Collection – Packaging Design
I led the design and prototyping of folding carton and sleeve packaging for the RM Metallic Eau de Toilettes, balancing elegance and functionality to reflect the line’s luxurious character.
As the collection evolves to include Eau de Parfums, I’m refining the packaging to convey greater depth and longevity—enhancing richness while preserving the sleek, metallic aesthetic that defines the brand.
Stakeholders
USA Customers
International Customers
Gen Z Consumers
Below are images from the early prototyping stages of the RM Metallic folding cartons and sleeves that I designed!
Phase 1: I initially created the prototypes, then refined the designs using Adobe Illustrator and Photoshop.
Phase 2: I coordinated photography to be shot and created for the Metallic line and images from these shoots are pictured below.
Phase 3: I generated graphics and some AI-generated content with MidJourney, some of which are also displayed below using the photography we received.
© Ariana's Portfolio