"What's the best way to create an Amazon
Storefront for the clientele of Royal Mirage
Parfums?"

"How might we design a website for Royal
Mirage Parfums that accurately represents
the brand and drives user engagement?"

Role: Designer and RM Amazon Storefront Manager

Overview

Royal Mirage Parfums is a beauty and personal care company specializing in fragrances, perfumed bodysprays, talcum powders and more. We aim to redesign the outdated Amazon Storefront to reflect the current standing of the brand and its products for customers to easily purchase our products.

Royal Mirage Amazon: RoyalMirageParfumsAmazon

Royal Mirage Instagram Handle: @RoyalMirageParfums

Tools

01 DEFINE

Stakeholders

USA Customers

International Customers

02 RESEARCH

Our suggested categories/features support the goal of empowering users to be equipped with the right tools to locate and purchase products
The redesign will enable users to have a user-friendly experience when navigating through the site

UAE

Kuwait

Bahrain

Pakistan

Bangladesh

Oman

Singapore

Malaysia

03 COMPETITIVE ANALYSIS

By conducting a competitive analysis against alternative websites like 'Lancome' and 'ColourMe', we were able to better understand how to enhance our business strategy.

Modern UI
Wide range of colors
Categorized by fragrance type, gender and price
Offers a wide range of items with clear and new graphics
Provides easy-to-follow infographics for TMB notes and ingredients

Brand-centric
Color scheme consistent with brand
Various categories
Offers a wide range of items
Clear and high quality graphics
Easy-to-follow infographics for TMB notes and ingredients

04 IDEATE

1. Brand Alignment: The design needed to reflect the luxury and elegance of the Royal Mirage brand. Using our RM Product Catalog 2025 which I designed and created, the website design was rooted in our core values and heritage.

2. User-Centric Experience: Focused on clean layouts, easy navigation, and intuitive user interfaces.
3. Mobile Optimization: Ensured the website was fully responsive, optimizing for both desktop and mobile users.

ROYAL MIRAGE - AMAZON STOREFRONT DESIGN

Although RM does not sell ecommerce, Amazon Seller is used to sell the products. Consumers can shop RM products via the storefront which I have revamped.

04A IDEATE - Homepage

Product Showcase: Created a sophisticated product layout, allowing users to explore products in detail and enhancing the e-commerce experience.

Responsive Design: The layout was designed to be fully responsive, ensuring that the website looked flawless on mobile devices as well as desktops.
Interactive Elements: Integrated interactive elements such as hover effects and product zoom to enhance user engagement.

06 PROTOTYPE/TEST

Research & Planning: Studied the brand's identity and goals to ensure the redesign aligned with the company’s vision and target audience.

Wireframing: Created wireframes and prototypes to visualize the layout and structure before moving to high-fidelity designs.
Design: Developed high-fidelity mockups using tools such as Figma/Adobe XD, incorporating feedback from both the client and the development team.
Collaboration: Worked closely with developers to ensure the designs were fully executable and translated into a live, functional website.
Testing & Launch: Conducted thorough testing, including user feedback, to make sure the website was fully optimized before launch

07 OUTCOME

The redesigned Royal Mirage Parfums Amazon Storefront was successfully launched, bringing a fresh and modern look to the brand’s online presence. The project has been praised for its clean and luxurious aesthetic, as well as the enhanced user experience. It has helped Royal Mirage connect more effectively with its high-end clientele and improve its online sales and brand image.

Role: Designer and Amazon Storefront

Manager